How to Add an FAQ Page to Shopify

You can add an FAQ page to Shopify in three ways: using Shopify's native pages feature (simplest), installing an FAQ app from the Shopify App Store (easiest for accordions), or adding custom Liquid code (most control). This guide covers all three methods step-by-step, plus how to add FAQ schema markup for SEO.

Why Your Shopify Store Needs an FAQ Page

An FAQ page is essential for e-commerce stores. It serves multiple purposes that directly impact your sales and customer experience:

Reduce Support Tickets

Most customer questions are repetitive—shipping times, return policies, payment methods. A well-written FAQ page answers these questions before customers need to contact support, saving you time and reducing support costs.

Address Purchase Objections

Potential customers hesitate when they have unanswered questions. FAQs proactively address concerns about sizing, materials, shipping, returns, and product usage—removing friction from the buying process.

Improve SEO

FAQ pages target long-tail keywords naturally. When customers search for "does [brand] ship internationally" or "what is [brand] return policy," your FAQ page can rank for these queries and bring in new traffic. Learn more about FAQ SEO best practices.

Build Trust

Transparent answers about policies, product details, and company practices build credibility. Customers trust stores that openly address common questions.

Method 1: Creating an FAQ Page with Shopify's Native Pages

The simplest approach uses Shopify's built-in page editor. This works well for basic FAQ pages without accordion functionality.

Step-by-Step Guide

1. From your Shopify admin, go to Online Store → Pages
2. Click Add page
3. Enter "FAQ" or "Frequently Asked Questions" as the title
4. In the content editor, format your FAQs using headings:
   • Use H2 for category headings (e.g., "Shipping")
   • Use H3 or bold for questions
   • Write answers as regular paragraphs
5. Set the page visibility to Visible
6. Click Save

Pros and Cons

Pros: No apps or code needed, works immediately, easy to update, no additional cost.

Cons: No accordion functionality (all content visible at once), basic formatting only, no built-in schema markup.

Method 2: Using a Shopify FAQ App

FAQ apps from the Shopify App Store add professional accordion functionality and often include schema markup. This is the best option for most stores.

Top Recommended FAQ Apps

• HelpCenter by Shark Apps: Comprehensive FAQ app with accordion, search, and schema markup. Free plan available.
• FAQs Accordion by Jeelfa: Simple accordion FAQ with customization options. Free plan available.
• Easy FAQ: Lightweight FAQ solution with multiple display styles. Free.
• Product FAQ by JEPTO: Adds FAQs directly to product pages. Good for product-specific questions.

Installation Guide

1. Go to the Shopify App Store and search for "FAQ"
2. Choose an app based on features and reviews
3. Click Add app and follow the installation prompts
4. Access the app from your Shopify admin sidebar
5. Add your FAQ categories and questions using the app interface
6. Configure design settings to match your store's theme
7. Enable the FAQ page or embed the FAQ section where needed

Pros and Cons

Pros: Professional accordion design, easy management interface, often includes schema markup, customizable styling, some offer product page integration.

Cons: Monthly cost for premium features, adds another app to manage, potential performance impact, varying quality between apps.

Method 3: Custom FAQ Section with Liquid Code

For full control over design and functionality, you can create a custom FAQ accordion using Shopify's Liquid templating language. This requires some technical knowledge.

Basic Accordion Code

Here's a simple accordion implementation you can add to your Shopify theme:

<!-- Add to your page template or section -->
<div class="faq-accordion">
  <div class="faq-item">
    <button class="faq-question" onclick="toggleFaq(this)">
      What is your return policy?
      <span class="faq-icon">+</span>
    </button>
    <div class="faq-answer">
      <p>We offer a 30-day return policy on all unused items...</p>
    </div>
  </div>

  <div class="faq-item">
    <button class="faq-question" onclick="toggleFaq(this)">
      How long does shipping take?
      <span class="faq-icon">+</span>
    </button>
    <div class="faq-answer">
      <p>Standard shipping takes 5-7 business days...</p>
    </div>
  </div>
</div>

<style>
  .faq-accordion { max-width: 800px; margin: 0 auto; }
  .faq-item { border-bottom: 1px solid #ddd; }
  .faq-question {
    width: 100%;
    text-align: left;
    padding: 20px 0;
    background: none;
    border: none;
    font-size: 18px;
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: center;
  }
  .faq-answer {
    max-height: 0;
    overflow: hidden;
    transition: max-height 0.3s ease;
  }
  .faq-answer.active { max-height: 500px; }
  .faq-icon { font-size: 24px; }
</style>

<script>
  function toggleFaq(element) {
    const answer = element.nextElementSibling;
    const icon = element.querySelector('.faq-icon');
    answer.classList.toggle('active');
    icon.textContent = answer.classList.contains('active') ? '−' : '+';
  }
</script>

When to Use This Method

• You need specific design that apps don't offer
• You want to avoid app subscription costs
• You have development resources available
• Performance is critical and you want minimal code

Adding FAQ Schema to Your Shopify FAQ Page

FAQ schema markup helps search engines understand your FAQ content. Here's how to add it to Shopify:

Manual Method

1. Generate your FAQ schema using our free generator
2. In Shopify admin, go to Online Store → Themes → Actions → Edit code
3. Find your FAQ page template (usually in Templates or Sections)
4. Add the JSON-LD script at the bottom of the template
5. Save and test with Google's Rich Results Test

Using Apps

Many FAQ apps (like HelpCenter) automatically add schema markup. Check your app's settings for a "Schema" or "SEO" option and ensure it's enabled.

Using Our Generator

1. Go to our FAQ Schema Generator
2. Enter your questions and answers
3. Copy the generated JSON-LD code
4. Paste it into your Shopify theme as described above

Best Practices for Shopify FAQ Pages

For a complete guide to writing effective FAQ content, see our how to write an FAQ page guide.

Questions to Include for E-commerce

• Shipping: Costs, timeframes, tracking, international shipping
• Returns: Policy, process, timeframe, refund methods
• Products: Materials, sizing, care instructions, customization
• Orders: Tracking, modifications, cancellations
• Payment: Methods accepted, security, financing options
• Account: Creating accounts, benefits, password reset

Shipping & Returns FAQs

These are the most common FAQ topics for e-commerce. Be specific:

• State exact shipping timeframes, not just "fast shipping"
• List all shipping carriers you use
• Explain your return window clearly (30 days from delivery, etc.)
• Describe the return process step by step
• Clarify who pays for return shipping

Product-Specific FAQs

Consider adding FAQs directly to product pages for items that generate common questions:

• Sizing and fit questions for apparel
• Compatibility questions for electronics
• Usage instructions for complex products
• Material and care information

Where to Link Your FAQ Page

Make your FAQ page easy to find by linking it from multiple locations:

Navigation Menu

Add the FAQ page to your main navigation or footer menu. Go to Online Store → Navigation to add menu items.

Footer

The footer is a standard location for FAQ links. Customers expect to find help resources there. Include it in your footer navigation alongside "Contact" and "Shipping Policy."

Product Pages

Link to relevant FAQs from product descriptions, especially for products that commonly generate questions. You can also embed FAQ sections directly on product pages using apps.

Checkout Page

Consider linking to shipping and returns FAQs from the checkout page to address last-minute concerns that might cause cart abandonment.

Shopify FAQ Page Examples

Here are patterns used by successful Shopify stores. For more inspiration, check out our FAQ page examples roundup:

• Category-based layout: Group FAQs under headings like Shipping, Returns, Products, and Orders
• Search-enabled FAQ: For stores with many FAQs, add search functionality so customers can find answers quickly
• Combined FAQ and contact: End the FAQ page with a contact form for questions not covered
• Visual FAQs: Include images or videos for questions that benefit from visual explanation (sizing charts, assembly instructions)

Common Mistakes to Avoid

• Hiding the FAQ page: Make it accessible from your navigation, not just buried in the footer
• Outdated information: Review and update FAQs regularly, especially shipping times and policies
• Vague answers: Be specific with timeframes, policies, and processes
• Too many FAQs: Quality over quantity—10 well-written FAQs beat 50 weak ones
• No contact option: Always provide a way to contact support for questions not covered
• Ignoring mobile: Test your FAQ page on mobile devices—accordions should be easy to tap